uring the last decade, the Department of Family Medicine (DFM) has grown dramatically and has differentiated into a number of discrete programs. While this represents success by almost anyone’s criteria, it also creates new challenges for communication, shared vision, and collaboration. The Strategic Communications Office (SCO), established in 2008, is our strategic effort to improve internal and external communications, to articulate and come together under one common vision, and to showcase our significant contributions to our University community and other relevant stakeholders.
Our ability to effectively communicate who we are has direct implications in attracting the best and brightest into our ranks, attracting continued sources of funding, attracting important partnerships within and outside of our University, promoting a culture of open and continuous communication among our faculty and staff, and fostering a sense of community and pride among DFM members.
The SCO team meets every other week to discuss ongoing projects and review progress on activities focused on 3 aims:
AIM 1: Improve upon or create effective new vehicles to communicate internally among departmental faculty and staff, mission areas, and programs.
AIM 2: Improve upon or create effective new vehicles to present the Department and its activities to external audiences including the University, new and existing funders, other Universities, and other strategic partners.
AIM 3: Improve upon or create effective new vehicles to promote a unified DFM identity and a sense of community among faculty and staff.
The strategic communications team works on several fronts to promote and improve internal and external communications, establish a more clear DFM identity, and foster a tighter sense of community.
- Levitt Distinguished Speaker Series
- DFM Newsletter – The Family Tree
- Social Media Outreach
- DFM Annual Report
- DFM Website
- Department Quarterly Meetings
- Strategic Planning
- Event Planning and Celebrations
- Special Projects